As August arrives, the calm before the festive season begins to settle over Koh Samui. But make no mistake—Christmas and New Year’s are only a few months away, and businesses that wait until November will likely miss valuable opportunities. Whether you operate a resort, restaurant, tour agency, or retail shop, now is the time to prepare for the busiest and most profitable months of the year.
The December–January period brings a significant surge of tourists, returning expats, and local residents looking to celebrate. For many businesses, this is not just a busy period—it is the period that defines their yearly revenue.
Here’s what proactive businesses are doing right now:
Waiting too long to hire often results in limited options and higher payroll costs.
This is particularly important for restaurants, spas, and retail operators.
Businesses that start marketing early are often fully booked before competitors have launched their campaigns.
Platforms like Samui Business Directory are already being searched by holiday planners.
Early preparation can lead to confirmed bookings weeks in advance.
Businesses that start preparing in August are far better positioned to succeed during the high season. From staffing and inventory to marketing and visibility, early action ensures a smooth and profitable holiday period.
If your business needs support with visibility, marketing, or listing updates, the Samui Business Directory team is ready to assist.