Promotions are a powerful way to attract attention and generate leads—but many businesses treat them as short bursts of activity instead of strategic visibility tools. On Samui, where tourism ebbs and flows, a well-planned yearly promotion can anchor your entire marketing calendar.
Plan seasonally: Align offers with holiday periods or weather shifts
Promote across channels: Directory, email, social, in-store
Keep offers simple and deadline-driven
Use visuals and language tailored to international tourists
Instead of always defaulting to price cuts, focus on adding value to your promotions. Include a free add-on, bundle services, or offer exclusive access rather than discounting your core product. This approach not only protects your margins but also strengthens your brand’s perceived value—especially important when targeting international guests with higher spending potential.
When done right, promotions aren’t expenses—they’re assets. Strategic campaigns can boost brand awareness and keep you top-of-mind all year.